Supporting Careers in the Creative Industries for All:
ELAM, BRITs Apprentice Scheme, Mind, Music Support and Key4Life
The BRIT Trust’s abiding commitment to supporting music, arts and technology education has also found expression through funding for a brand new theatre and production space for East London Arts and Music (ELAM) – the games design, music and film and television college for 16-19 year olds situated in East London – as well as through financial backing for the BPI’s BRITs Apprentice Scheme, which since 2018 has each year, with the support of DiVA, given up to 10 individuals from diverse backgrounds looking to start out in the music business a high quality, paid opportunity to fast-track their careers with small-to-medium independent music companies.
Whilst its guiding principles remain the same, in more recent years, and reflective of the growing acknowledgement of its importance within music and society more generally, the Trust has broadened its educational remit to also incorporate mental health and wellbeing. The Trust has thus been able to give vital help to a number of charities that do incredibly value work in this space. Charities such as Mind, which has developed programmes to encourage awareness of mental wellbeing in the workplace, and Music Support, which provides counselling for those that work in music who may struggle with addictions or with demands placed on them by their careers.
Key4Life, which helps young men in prison or at risk of going there to find more positive life pathways by drawing on their love of music and by supporting them with mentoring and work placements, is another example of a charity that the Trust has been able to make a difference to – the charity claims that typical re-offending rates of around 65% come down to little over 15% for those who are exposed to its programme of structured support.